As seen in
New York Business
December 18 - 24, 2000
SL Green getting royal treatment
Josephine Sokolski, the 'Lobby Queen',
reigns over lobby space upgrades
by LORE CROGHAN
SL
Green Realty Corp has embarked on a half-million-dollar effort
to spruce up the public spaces in its Manhattan office buildings.
The
real estate investment trust is upgrading the image of its
Class B buildings with design changes from new rain mats for
the entryways and fresh uniforms for the front-desk staff,
to new Christmas ornaments with the company logo emblazoned
on them.
The
assignment is being handled by Josephine Sokolski, who is
known as the Lobby Queen.
Ms.
Sokolski, the owner of JCS Design Associates Inc., has carved
out a niche for herself as a specialist in remodeling and
renovating office building lobbies and public spaces.
She
became an interior designer a quarter-century ago, after abandoning
a career in social work. "I have a low tolerance for
unhappiness," she says.
Developer
Swig Weiler & Arnow Management Co. gave her a start in her
specialty by hiring her to refurbish the corridors and elevators
of the Grace Building at 1114 Sixth Ave. Since that assignment,
she has revamped lobbies for a roster of clients that includes
Time Equities Inc., Kipp/Stawski Group, Taconic Investment
Partners and Hearst Corp.
In
addition to changing such details as the ash-and-trash bins
and adding pedestals for distinctive flower arrangements,
Ms. Sokolski is also planning to overhaul several of the lobbies
in Steve Green's 20-plus building portfolio.
For
example, at 711 Third Ave., which has various colors of marble
on floors and walls, she's going to simplify and go with a
single finish to play up the distinctive Hans Hofmann mosaic
that adorns the elevator banks.
In
her lobby designs, Ms. Sokolski tries to avoid trendy architectural
styling of the moment because it winds up looking dated within
a few years.
"The
buildings will tell you exactly what to do if you have half
a brain and will listen," she says.
Square
Deal
Getty Images Inc., the world's largest photo and film
archive, has put an entire 73,000-square-foot floor of downtown's
1 Hudson Square up for sublet at an asking rent in the mid-$50s
a square foot.
In the summer, the Seattle-based company rented a total of
a quarter-million square feet of space from landlord Trinity
Real Estate on three floors of the former industrial building
and at properties across Canal Street (Crain's, June 5). It
had just made a number of acquisitions and didn't know how
much room it would really need.
"They
didn't want to be caught short," says James Meiskin,
the President of Plymouth Partners, Ltd., who is marketing
the sublet.
To
make sure it does have enough space on the two floors it will
continue to occupy at 1 Hudson Square, Getty just rented an
additional 27,000 square feet on one of them.
The Art of Love
Reckson
Associates Realty Corp. has a surprise planned for the plaza
outside 1350 Sixth Ave., its recently acquired office tower
on the southeast corner of West 55th Street. The real estate
investment trust is about to unveil a new statue with instant
eye appealÜRobert Indiana's bright-red rendition of the word"LOVE."
The artwork is currently hidden in plastic wrap, which will
soon be cut away to reveal the world-famous four-letter word.
Not-Too Distant Future
Kramer
Dillof Tessel Duffy & Moore is planning to make a short move
to 217 Broadway from the nearby Woolworth Building at 233
Broadway.
The law firm, which specializes in medical
malpractice cases, rented 11,200 square feet at 217 Broadway.
Asking rents are $38 a square foot at the 1915-vintage property,
which was built by Vincent Astor.
Murray Hill Properties/TCN acted as
the tenant's broker in the deal. Insignia/ESG Inc. represented
landlord Columbus Properties.
Bidding for Business
The executive who supervised the construction
of Christie's new auction house at Rockefeller Center and
the move from Park Avenue is joining Nancy Peck & Co.
Ms. Peck, a co-founder of SL Green Realty
Corp., struck out on her own in the spring and started a company
to help commercial tenants build new offices and manage their
relocation (Crain's, March 13).
Christie's Beverly Lynn Diamond is joining
the firm - which has handled $10 million in projects so far
and has a couple more cooking - as an Executive Vice President.
Her primary responsibility is to bring in new business.
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