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What the Internet boom gaveth, the bust taketh away. That's
the lesson that the Parish of Trinity Church, a Manhattan
landlord since 1705, has learned.
For Trinity, the boom looked like a godsend, filling newly
renovated office space in 23 former industrial buildings at
rents as high as $50 per square foot. "The dot-coms were to
the rental market what the Japanese were to the sales market,"
in the 1980s boom, said Trinity's director of leasing, Stephen
Heyman.
Internet-related companies weren't the only renters clamoring
for space in a tighter market, said Heyman, "but they were
leading the charge, particularly in terms of pricing."
Now that the boom has collapsed and Internet companies are
failing or cutting back, the parish is struggling to re-rent
spaces, cutting prices by 15 percent and offering to pay for
renovation costs that a year ago tenants would have borne.
The downturn for the historic Wall Street church, which got
into real estate business when England's Queen Anne turned
over 215 acres of Lower Manhattan to the then-Anglican parish,
is part of a larger trend. Insignia/ESG, a New York brokerage,
says that in Midtown South, which includes Hudson square,
the area near the Holland tunnel where Trinity's holdings
lie, vacancy rates have risen to 8.4 percent. That's more
than double the record low hit last summer.
Most of Trinity's office buildings were built in the 1920s
and 1930s and were intended for printers and other industrial
businesses. The parish started to convert the buildings to
office space in the 1980s, attracting advertising agencies
and other tenants who would pay more than the $6 to $15 per
square foot that the printers had paid. In 1996, the Religion
News Service estimated that the properties produced annual
rental income of $60 million. Heyman wouldn't comment on that
figure or provide a current estimate.
High-Tech
Amenities
With the Internet boom, demand for the
downtown location rose and Trinity put money into new wiring
and other upgrades to attract the new clientele. The company
committed $70 million to renovate its flagship property, One
Hudson Square, a 17-story, 922,000-square-foot building erected
in 1929. The triangular building was almost fully occupied
last year, after Trinity put in a marble lobby and began construction
on a 90,000-square-foot, there-story "penthouse" on top of
the existing structure.
Now, the entire sixth, seventh, ninth and 11th
floors on One Hudson Square are available, either directly
or through sublease. In addition, parts of the 10th,
14th, 15th and 16th floors
are being marketed by Trinity or by the prime tenants. The
top floor had been held from the market to allow for the penthouse
project.
Companies trying to sublease space include StarMedia Network
Inc., an Internet service that targets Spanish and Portuguese
speakers, and Getty Images Inc., which provides photos, logos
and other images for advertisers. StarMedia has announced
plans to cut 200 jobs, or 25 percent, of its workforce and
Getty Images, which missed revenue projections by 5 percent
in the March quarter, is also cutting overhead.
James Meiskin, a broker with Plymouth Partners, Ltd., which
is representing Getty, says the prospects are dim. "The offers
are not coming in, my friend," he said. "It's a stale market
right now, and I think it will remain that way until at least
the first quarter of 2002.
Peppercorns
Trinity, however, is in a better position
than most real estate operators. As part of the 1705 grant,
the monarchy assessed the parish a rental of one peppercorn
per year. When Queen Elizabeth II visited New York in 1976,
Trinity gave her 279 peppercorns in recognition of the lease.
"They have a cost basis that's better than everybody else's,"
said Adam Foster, a senior managing director at Insignia/ESG,
a New York brokerage. And the parish carries no debt on its
properties.
Even so, the Parish could feel the pinch of falling rents.
"They put a lot of money into these buildings, especially
one Hudson, so they need a certain rent level in there."
The parish uses the profits to fund $2.5 million in missionary
and social grants, which Heyman said was a fraction of the
church's total charitable work around the globe.
The local charities include the Heuss House homeless center
and St. Margaret's House, an assisted-living facility. Heyman
said there are no cuts to the budget for these charities.
"It's not possible to expand it at this point," he said.
Heyman says he's still confident that the high-tech clientele
will come back. "This is a long-term investment," he said.
"The Internet didn't go away. It's just that the players are
changing. The Internet gets stronger every day."
Even if the rents drop further, they have a way to go before
they sink below pre-boom levels. According to the latest data
from CoStar, rents in the Hudson Square area, where Trinity
controls about half the office space, still average $39 per
square foot, versus $19 in 1998.
And, Heyman said he's gradually remarketing the space vacated
by Internet clients. At 304 Hudson Street, where the only
traces of former tenant, an Internet video-production outfit
named Jumpcut Inc., are the decor (taxi-yellow doors, opaque
plastic room dividers and exposed ducts) and piles of abandoned
magazines, he has found a new non-Internet tenant. The National
Quotation Bureau, the 97-year old publisher of the daily Pink
Sheets, has signed up to rent the 12,000-square-foot space.
According to Insignia's Foster, it's unlikely that Trinity's
rents will approach the $50-per-square-foot level again. "I've
been down there for 17 years, and Hudson Square was never
a $45 market," he said. "It was a flash in the pan. I don't
think we'll see those kinds of prices for a long, long time,
if ever again."

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